Marketing Manager, Americas

About the position

SailGP's Americas Marketing Manager supports growth of the international sailing championship in the United States, Canada and Brazil. Reporting to the regional Head of Marketing, the person connects race-event promotion with year-round fan development, viewership and subscription growth.

Responsibilities and day-to-day work

• Analyze regional fan interests, market research and past performance to tailor culturally relevant year-round marketing programs.
• Help produce annual priorities for key North and South American markets and carry campaigns through scheduling, asset approval and delivery.
• Manage integrated event promotion intended to improve ticket conversion, broadcast tune-in, brand awareness and the SailGP+ subscriber base.
• Prepare campaign creative briefs and market toolkits, collaborating with designers, video production teams, agencies and local event operators.
• Coordinate paid and organic social, email, website, content, print and other channels for launches and ticket sales.
• Develop grassroots, culture and creator partnerships that introduce new audiences to the racing league.
• Analyze ticketing and audience funnel performance, segment customer data, propose optimization tests and distribute learnings.
• Produce weekly media summaries, marketing KPI dashboards and prompt post-event outcome reports.
• Track regional spend, raise purchase orders, reconcile supplier invoices and support legal/procurement processes for marketing contracts.
• Help with event marketing operations onsite or remotely, including continued fan activation after race weekends.

Qualifications and essential skills

• Five or more years delivering integrated marketing in sport, entertainment or another consumer events industry.
• Experience managing audience acquisition, ticketing and multi-channel paid/organic campaigns in the United States.
• Creative briefing, campaign project management, agency collaboration, analytics and reporting proficiency.
• Ability to work independently amid several market calendars and coordinate with globally distributed departments.
• Meticulous financial administration, written communication and a pragmatic, proactive style.

Location, schedule and working conditions

Full-time position based in New York City with travel to regional race markets as required; one source labels the posting 'remote' but the detailed listing identifies New York City as the location. Confirm the precise hybrid arrangement with SailGP.

How to apply

Apply through the employer's BambooHR portal. No verified salary amount was published in the accessible listing.

Apply on the employer website

Industry areas

Professional Sport

• Five or more years delivering integrated marketing in sport, entertainment or another consumer events industry.
• Experience managing audience acquisition, ticketing and multi-channel paid/organic campaigns in the United States.
• Creative briefing, campaign project management, agency collaboration, analytics and reporting proficiency.
• Ability to work independently amid several market calendars and coordinate with globally distributed departments.
• Meticulous financial administration, written communication and a pragmatic, proactive style.