On-siteCoordinator, Digital Marketing
About the Role
About the position
The Los Angeles Lakers Coordinator for Digital Marketing supports the execution and quality assurance of the franchise's fan-facing digital marketing campaigns across email, mobile, web and related ticketing or sponsorship initiatives.
Responsibilities and day-to-day work
- Create, test and deploy marketing email programs using enterprise marketing automation tools such as Eloqua.
- Build and troubleshoot responsive HTML email modules, verify messages in Litmus and test links, content, rendering and accessibility.
- Update website and campaign pages, including content managed in WordPress or equivalent systems.
- Support mobile/app notifications and connected fan journeys aligned to ticket promotions, team events and sponsor campaigns.
- Maintain integrated campaign calendars, audience data and promotional assets while coordinating creative approvals.
- Analyze open, click, engagement and conversion data and share performance recaps with marketers.
- Communicate with internal digital, creative, content, data, sales and marketing teams and help deliver on strict NBA-season deadlines.
- Provide digital operational support for live events, home games and other league or community occasions as assigned.
Qualifications and essential skills
- Approximately one to two years of digital marketing, email marketing or campaign coordination experience.
- Familiarity with marketing automation, HTML email, email rendering/testing and practical digital content publishing.
- Strong quality assurance habits, spreadsheet proficiency, reporting, organization and collaboration.
- Ability to adapt to a fast-paced sports marketing calendar and be available for occasional evenings or weekends.
Location, schedule and working conditions
Full-time position tied to the Lakers' offices in El Segundo, California. Some home-game/event attendance and approximately 10% travel may be required; hours can include evenings and weekends.
Compensation
USD $25 to $28 per hour as stated in the employer listing.
How to apply
Follow the specific Lakers recruiting link and complete the additional employer application screen after choosing 'Apply Now'; reaching the intermediary page alone is not a completed submission.
Industry areas
Professional Sport
Required Qualifications
- Approximately one to two years of digital marketing, email marketing or campaign coordination experience.
- Familiarity with marketing automation, HTML email, email rendering/testing and practical digital content publishing.
- Strong quality assurance habits, spreadsheet proficiency, reporting, organization and collaboration.
- Ability to adapt to a fast-paced sports marketing calendar and be available for occasional evenings or weekends.
Compensation & Work Arrangement
Important Dates
How to Apply
Follow the specific Lakers recruiting link and complete the additional employer application screen after choosing 'Apply Now'; reaching the intermediary page alone is not a completed submission.
About Los Angeles Lakers
The Los Angeles Lakers are a professional basketball organization based in Los Angeles, California, and one of the most recognized franchises in the NBA. Founded in Minneapolis in 1947, the team relocated to Los Angeles in 1960 and built a legacy defined by championship success, legendary players and a passionate global fan base. The Lakers have won 17 NBA championships, with icons such as Magic Johnson, Kareem Abdul-Jabbar, Kobe Bryant and Shaquille O'Neal shaping their history. Known for their purple and gold identity, the organization connects basketball with entertainment and the culture of Southern California. Beyond the court, the Lakers support young people through the Lakers Youth Foundation, which provides resources and opportunities in education, health, wellness and sports. Community programs include youth basketball clinics, court refurbishments and grants to local nonprofits. The franchise brings together elite competition, fan engagement and a commitment to its community.
Hybrid
Remote
