SeventySix Capital

SeventySix Capital is a Philadelphia-based venture capital firm that invests in sports technology and sports betting companies. Its YouTube channel features interviews with founders and investors working in sports innovation.

The conversations explore how sports media startups grow their audiences, what investors look for in sports companies and how new leagues are designed for younger fans. A strong example is its interview with Overtime's Dan Porter about changing the game for young athletes.

The channel offers a different perspective from most sports media. Rather than focusing on established teams and leagues, it highlights the companies trying to build the next generation of sports businesses.

Many sports jobs now exist in startups and technology companies rather than traditional teams. These businesses create products for fans, athletes, teams and media companies. SeventySix Capital highlights those businesses and the people building them, which is why it belongs on The Shelf.

For SPMA readers, the channel is useful if you are interested in sports technology, startups, investment or new media. It shows how founders think about growth and what investors value.

It can also help with job searching. Companies discussed by investors are often growing and hiring, so following the channel can help you identify potential employers early.

Watch SeventySix Capital to explore the startup and investment side of sport. Start with the interview featuring Overtime's Dan Porter. It provides a strong example of how a sports media company built an audience among younger fans.

Then watch other founder interviews and note the companies, products and problems they discuss.

Use that list to research potential employers. Startups often need flexible people who can work across marketing, operations, partnerships and content.

It is also useful to listen for the problems founders are trying to solve. Understanding those problems can help you identify where your own skills may be valuable, whether in sales, product, marketing, operations or content.

You do not need to want a startup career to benefit. Many established teams and leagues partner with these companies, so understanding sports technology and innovation can be valuable in traditional roles too.