Soccerex TV

Soccerex is one of the longest-running football business events in the world. It was launched in 1996 by Duncan Revie, son of former England manager Don Revie, with its first event held at Wembley Stadium. Soccerex TV is its YouTube channel, featuring interviews with leading figures in global football and footage from its events.

The channel includes full conference panels, such as a session on why rights holders need to start acting like brands, and interviews with executives including Burnley’s Nick Cowell on commercial strategy and partnerships and Brighton chief executive Paul Barber on preparation. It also shares highlights from events in Miami, Europe and elsewhere.

With more than 900 videos, the channel provides a large archive of football business discussion.

Soccerex TV belongs on The Shelf because it gives access to the conversations that shape football business. Commercial strategy, brand building, investment and partnerships are all central topics at the event.

The rights holders as brands panel is particularly useful for students interested in marketing and media. It explains why clubs and leagues need to think about their identity, audience and storytelling. Executive interviews provide practical examples of how clubs build partnerships and plan for growth.

For SPMA readers, the channel also shows the value of industry events. Attending conferences is an important part of building a network in football business.

The Burnley interview is a useful example of how a club outside the global elite approaches commercial strategy and partnerships, which is relevant to most clubs in the world.

Soccerex’s events in Miami and Europe also reflect football business growth in North America, especially around major tournaments and MLS expansion.

Watch Soccerex TV to understand how football executives discuss the business. Start with the panel on rights holders acting like brands, then watch Nick Cowell on Burnley’s commercial strategy.

Next, watch the Soccerex Miami overview to see what happens at the event and who attends.

Use the channel to prepare for networking. Note the executives and organizations you find interesting and research them before attending events or reaching out.

Watch the rights holders panel in full, because it offers frameworks you can apply to any club or league.

Then watch executive interviews from clubs similar in size to those you hope to work for.

If you plan to attend industry events, use Soccerex TV to learn how panels are structured and which topics dominate the conversation.