Stanford Graduate School of Business

The Stanford Graduate School of Business (GSB) is one of the world’s leading business schools, and its YouTube channel has nearly three million subscribers. While its content covers all of business, it includes several valuable sports talks.

Inside Sports Management offers a 27-minute look at how sports management is taught at Stanford. Professor George Foster, a long-time teacher of sports business, discusses entrepreneurship in sports. Beyond the Checkered Flag explores what Formula 1 tells us about sport and society, and Lucy Montgomery explains why women’s sports should give people FOMO. Other talks examine race and sport and building sports cultures.

These videos bring academic rigour and executive perspectives to sports business topics.

Stanford GSB belongs on The Shelf because business schools play a growing role in sports management education and research. Frameworks from strategy, finance and entrepreneurship are widely used by sports executives.

The Inside Sports Management video shows how the industry is taught at an elite school, while George Foster’s entrepreneurship talk highlights opportunities to build new sports businesses.

For SPMA readers considering an MBA or leadership career in sport, the channel provides useful context.

George Foster has taught sports business at Stanford for many years, and his work on entrepreneurship highlights how many opportunities in sport come from starting new companies, not only joining existing teams.

The F1 and women’s sports talks show how business schools analyse current industry trends, from global media growth to investment in women’s leagues.

Watch Stanford GSB’s sports talks for academic and executive insight. Start with Inside Sports Management, then George Foster on entrepreneurship.

Next, watch the F1 talk and Lucy Montgomery’s talk on women’s sports.

Think about how each idea could apply to an organization you want to work for.

Start with Inside Sports Management for an overview of how sport is taught at Stanford, then watch George Foster’s short talk on entrepreneurship.

Next, watch the F1 and women’s sports talks, which connect academic ideas to current trends.

If you are interested in entrepreneurship, write down one problem in sport you would like to solve after watching. That small step can be the beginning of a business idea or a portfolio project.