Driver61 is a YouTube channel that SPMA recommends for motorsport fans entering the business. Watch it to learn how F1 teams earn money.
The Shelf · YouTube
Driver61
Driver61 explains Formula 1, from car technology to how teams make money.

The Gist
Why it caught our attention
The Details
Quick facts
- Format
- YouTube Channel
- Creator
- Driver61
- Topics
- Business explainers
- Relevant Sport
- Motorsport
- Handle
- @Driver61
- Language
- English
- Formats
- Explainers
- Watch on
- YouTube
At A Glance
Driver61 explains Formula 1, from car technology to how teams make money.
About This Shelf Item
About Driver61
Driver61 is a motorsport channel known for clear, well-produced explainers about Formula 1. Much of its content focuses on engineering, car design and racing technique, but it also explains the business side of the sport in a way that is easy for newcomers to follow.
Its video on how Formula 1 teams make money is a strong example. It explains the main sources of team income, including prize money, sponsorship and ownership investment, and why sponsorship plays such an important role in motorsport budgets. It also covers how the cost cap affects what teams can spend and how they plan.
The channel combines strong visuals with careful explanation. That makes it one of the most accessible places to learn about F1, whether you are interested in the technology, the competition or the business.
Why It Belongs
The Sport Connection
Motorsport is one of the most commercially driven sports in the world. Teams depend on sponsors, investors and prize money, while the series itself depends on media rights, race hosting fees and global partnerships. Driver61 explains how those pieces fit together, which is why it belongs on The Shelf.
For SPMA readers, the channel is a reminder that motorsport careers are not only for engineers and drivers. Teams and the series also need people in partnerships, marketing, hospitality, events, communications, finance and operations. Those roles exist because of the business model Driver61 explains.
The channel's engineering content is also useful. Commercial staff who understand the technical side of the sport can speak more credibly with partners and colleagues. Driver61 helps you build both kinds of knowledge in one place.
Our Recommendation
Why Watch Driver61
Watch Driver61 if you are interested in the business or culture of Formula 1. Start with its video on how F1 teams make money. It introduces prize money, sponsorship, ownership investment and the cost cap in a clear and practical way.
Then explore a few engineering explainers. You do not need to become a technical expert, but understanding the basics will help you follow conversations inside the sport and appreciate why teams spend money the way they do.
After watching, choose an F1 team and research its sponsors and owners. Think about how each partner benefits and how the team uses that money. This exercise is excellent preparation for commercial and partnership roles in motorsport.
Who It Is For
Who should watch Driver61 on YouTube
- Motorsport fans entering the business
- Students interested in partnerships
- Engineers curious about team finance
Key Takeaways
What you will learn from Driver61 on YouTube
- How F1 teams earn money
- Why sponsorship matters so much
- How the cost cap affects budgets
Start Here
Best Driver61 YouTube videos to start with
Videos load from YouTube only when you press play.
For Your Career
What Driver61 teaches about working in sport
Motorsport jobs are not only engineering. Commercial, marketing and hospitality teams keep the business running.
Follow
Where to watch Driver61 on YouTube
FAQ
Driver61 YouTube channel: common questions
What is the Driver61 YouTube channel about?
Driver61 explains Formula 1, from car technology to how teams make money.
Who makes Driver61?
Driver61 is made by Driver61.
Is Driver61 useful for sport management students and professionals?
Yes. It is especially useful for: Motorsport fans entering the business; Students interested in partnerships; Engineers curious about team finance.
Which Driver61 videos should I watch first?
Start with: How F1 Teams Make Money.
Final Thoughts
Alice's Final Thoughts
Driver61 is accessible and well-made motorsport content. It explains complex ideas clearly and gives viewers a strong foundation in both the technical and commercial sides of Formula 1.
Its biggest lesson is that motorsport is a business as well as a competition. Sponsors, owners, financial rules and commercial teams all shape what happens on track.
Another strength is that Driver61 respects its audience. It does not oversimplify the sport, but it takes the time to explain ideas carefully, which makes it a reliable starting point for fans who want to learn more about how Formula 1 really works.
My advice is to start with the business explainer and then use the engineering videos to build your wider understanding. If you want to work in motorsport, combining technical awareness with commercial knowledge will make you a much stronger candidate.





















