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Posts ByHaley Morey

Industry Profiles

GroundbreakHER Story: Danielle Henry, Account Executive Of Event Sales For MLSE

Haley Morey | 11 months ago
Danielle Henry is an Account Executive for Event Sales with Maple Leaf Sports and Entertainment (MLSE). This means that she gets to work with teams such as the Raptors, Maple Leafs, Argos, and TFC ⚽. Danielle started as an Account Executive two years ago, focusing on group and event sales...
Industry Profiles

Experience Can’t Be Learned: Shauna Bookal Brings Energy & Passion To Field Hockey

Haley Morey | 1 year ago
Shauna Bookal is the Interim Executive Director at Field Hockey Ontario. Involved, active, dedicated, fun, and experienced are just a few words that describe Shauna's work in the sport industry. In addition to what we've heard from fellow sport managers, such as the Raptors 905's Tenneya Martin and students, we've...
Industry Profiles

1 Sport Organization, 17 Years: Ontario Basketball’s Executive Director Jason Jansson

Haley Morey | 1 year ago
Jason Jansson is the Executive Director of the Ontario Basketball Association (OBA). It's a pretty tall order being in charge of the day-to-day operations for a sport that's growing like no other in Canada's largest province, Ontario. Jason's been with OBA for almost 17 years now. It's hard to believe...
Industry Profiles

Sport Management Master’s Grad Derek Szilagyi Experiences All Aspects Of University Athletics

Haley Morey | 1 year ago
Derek Szilagyi is the Alumni Relations at Wilfrid Laurier University, Brantford Campus. Okay. I know. The first question you may ask when seeing the first sentence is, “What the heck does that have to do with Sport Management? Come on SPMA. Know your message.” We know our message! In fact,...
Industry Profiles

Robin Randall’s Transition From Elite Water Polo Athlete To Leadership Roles With Water Polo Canada & AthletesCAN

Haley Morey | 1 year ago
I used to work with Water Polo Canada when I lived in Alberta and dealt with Robin Randall, who was at the time the manager for Canada's senior men’s national water polo team. In fact, Robin's collected 30 years of experience in the sport of water polo. For 20 years...
Industry Profiles

Water Polo Canada’s High Performance Director Justin Oliveira Is Geared To Help Others “Reach Their Potential”

Haley Morey | 1 year ago
Justin Oliveira is the High Performance Director at Water Polo Canada. I was lucky enough to meet and work with him a few years ago. Now interviewing him for this feature, I was excited to get his thoughts on his journey to this current position. He’s been the High Performance...
Industry Profiles

GroundbreakHER Story: Nico Serratore, Account Manager for Premium LIVE Events and Concerts at MLSE

Haley Morey | 1 year ago
Nico Serratore is an Account Manager for Premium LIVE Events and Concerts at Maple Leaf Sports & Entertainment (MLSE). Just like fellow MLSE employees Genadyne Charr, Nicole Sefarty, Danielle Henry, Ainsley Northam, and others, Nico Serratore is a co-founder of GroundbreakHERs. In fact, it was Danielle Henry and Nico Serratore...
Industry Profiles

Events Partnership Specialist at Curling Canada, Melissa Hicks, Works Together with Local Businesses

Haley Morey | 1 year ago
Melissa Hicks is the Events Partnership Specialist for Curling Canada. This means that Hicks represents Curling Canada when local businesses partner up to gain exposure in their many national curling events. She seeks, fosters and maintains marketing relationships with all kinds of local businesses. Hick’s role allows her to work...
Trends

WNBA in Toronto? Here’s Why Bid Group Leaders Daniel Escott and Max Abrahams Say It Will Work

Haley Morey | 1 year ago
There's been a lot of buzz in sports media lately about the Women's National Basketball Association (WNBA) possibly coming to Toronto, Canada. The buzz is worthy. That's because Daniel Escott and Max Abrahams say they'll be delivering a bid to bring a team to Toronto to WNBA head offices very...
Trends

Sports Media Business for Women: Roslyn McLarty “Side-Hustled” & Co-Founded The GIST

Haley Morey | 1 year ago
Along with two friends, Roslyn McLarty "side-hustled" for the better part of a year to make their premonition of starting a women-focused sports media platform come to life. And oh my! Have they ever made that happen. Their sports media business, designed mainly for a female audience as well as...
Industry Profiles

GTHL Marketing & Communications Coordinator Adrienne Middlebrook: A Path Paved Via Volunteering

Haley Morey | 1 year ago
Adrienne Middlebrook is the Marketing and Communications Coordinator for the world's largest minor hockey league, the Greater Toronto Hockey League (GTHL). We became very interested in finding more info about Adrienne Middlebrook. Interest came after we noticed her wealth of volunteer experience in the sport industry. So we arranged a...