The Shelf · Movies

Small Potatoes: Who Killed the USFL?

Released 2009Curated by SPMA Hub because sport culture lives beyond the field.

Small Potatoes: Who Killed the USFL? tells the story of the United States Football League, a spring league that challenged the NFL in the 1980s and then collapsed. Director Mike Tollin, who worked for the league early in his career, examines the decisions that led to its downfall.

Alex Bennett
Covered by Alex Bennett
The Shelf
Small Potatoes: Who Killed the USFL?

The Gist

Why it caught our attention

Released in 2009 as part of ESPN's original 30 for 30 series, the film draws on interviews with league executives, owners and players.

The USFL played its first season in 1983 and attracted stars such as Herschel Walker, Jim Kelly and Steve Young.

The Details

Quick facts

Format
Movie
Released
2009
Relevant Sport
American Football

At A Glance

Small Potatoes: Who Killed the USFL? tells the story of the United States Football League, a spring league that challenged the NFL in the 1980s and then collapsed. Director Mike Tollin, who worked for the league early in his career, examines the decisions that led to its downfall.

About This Shelf Item

About Small Potatoes: Who Killed the USFL?

The league began with a cautious plan: play in spring, control costs and complement rather than compete with the NFL. Early television contracts with ABC and ESPN gave it a solid base.

Spending on star players quickly raised costs, and rapid expansion added teams in smaller markets.

New Jersey Generals owner Donald Trump pushed for a move to the autumn to compete directly with the NFL, and for an antitrust lawsuit against the established league.

In 1986 the jury found the NFL guilty of monopolisation but awarded the USFL just $1 in damages, trebled to $3. The league never played its planned fall season.

Why It Belongs

The Sport Connection

For anyone launching or managing a league, Small Potatoes is a classic case study in strategy. Discipline on costs, patience and a clear market position matter as much as talent.

It also shows how individual owners' ambitions can override a league's collective plan.

Recent spring leagues, including revived versions of the USFL and the XFL, faced similar questions about schedules, media deals and sustainable spending.

Our Recommendation

Why Watch Small Potatoes: Who Killed the USFL?

Watch Small Potatoes if you work in league operations, sport business strategy or broadcasting.

This Shelf feature reflects the film's story and themes; it is not a scene-by-scene review.

Alex Bennett

Final Thoughts

Alex's Final Thoughts

Small Potatoes shows how a promising league can be undone by its own choices. Its lesson for sport leaders is that sustainable growth beats chasing an established rival on its terms.