Published in 2018, the book grew from the interview project associated with Dan Klores's ESPN film series. On the page, the conversations become a history told by players, coaches, executives and other influential figures. Their experiences carry the narrative across different eras and levels of the sport.
The title gives the project its starting question: what holds these people to basketball? That personal enquiry provides a route into larger changes in the game. A memory of first falling in love with playing can sit beside an account of the institutions that later made a career possible.




























