Along with two friends, Roslyn McLarty "side-hustled" for the better part of a year to make their premonition of starting a women-focused sports media platform come to life. And oh my! Have they ever made that happen. Their sports media business, designed mainly for a female audience as well as...
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Gender in Sport
The Latest Gender Posts
Be inspired and motivated by information shared by people working in sport.
Morgan Campbell’s Sports Prism: The Intersection of Sport and Society
Sport fans are addicted to sports. There is little else in the world that influences people to wear a group’s or organization’s logo on their clothing or to tattoo it to their skin like a sports team does. It is that influence on society that sports journalist Morgan Campbell attempts...
Women’s Hockey: Why the Pro Canadian League is Folding
The Canadian Women’s Hockey League (CWHL) announced its end today. Most professional female hockey players played in the CWHL when not vying for a spot on their national team. Canada's Pro Women's Hockey League It was considered a women’s version of the NHL. They had six franchises: the Boston Blades,...
Dear John: Every Team Needs a Fan like Kimmy Moisa
Anticipating the return of John Tavares to the Island as a Toronto Maple Leaf, Channel 12 News, Long Island television station, had a mission. Their mission: to create a video portraying the feelings of six Islander fans willing to share their feelings. So looking into the camera, participants were asked...
About Gender in Sport
Welcome to our category of gender in sport. Here you will find exclusive content from powerful women in sport.
Why is this a category/trend on SPMA?
Women are underrepresented in the industry, so our goal is to share women-driven content that will inspire others while providing tips and advice.
How does SPMA acquire info for this category?
Firstly, we unapologetically covet women sport industry professionals at all levels. Thus, from entry-level employees to chief executive officers, we directly ask questions targeting the experience of women in sport.
Secondly, research the latest and greatest trends through social media analysis.
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