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Industry Profiles

Utah Jazz VP Of Marketing & Fan Development Elaina Pappas Shares Player’s Championship Vision

Mat Israelson | 3 years ago
Elaina Pappas is the Vice President of Marketing & Fan Development with the Utah Jazz. We began following her work since she was named one of Utah Business’ 20 in Their 20s for her outstanding work with the Jazz in the 2017 playoffs. Her calm, poignant and confident demeanor caught...
Industry Profiles

For Angel McGee, Working For Kansas City Royals & 2020 Super Bowl Winning Chiefs Goes Beyond The Field

Dekota Kirby | 3 years ago
Angel McGee is the Manager of Communications and Outreach of the Kansas City MLB Urban Youth Academy for the Kansas City Royals. In the fall/winter, Angel McGee is the Field Coordinator for the Kansas City Chiefs. When one season ends, the next begins for Angel. My favourite thing about talking...
Industry Profiles

Andrea Johnson Toggles Between Student President & Coaching Association of Canada

Naeem Ahmed | 3 years ago
Andrea Johnson is Project Coordinator for Diversity and Inclusion at the Coaching Association of Canada. At the same time, she's completing her Master's degree and heading up the uOttawa Sport Business Club (uOSBC). With the biggest part of the club happening tonight, I thought it'd be timely to release this...
Industry Profiles

IIHF Referee Katie Guay Poised To Become First Female NHL On-Ice Referee

Anthony Clark | 3 years ago
Katie Guay is an International Ice Hockey Federation (IIHF) referee and leads the USA Hockey Foundation as Director of Philanthropy. Her life is all about hockey and has been that way for a long time. Katie Guay's hockey journey started at age 6. Her siblings played the game so she...
Trends

Emily Jaenson, GM of MiLB’s Reno Aces Brings Creativity, Innovation & Experience to Nevada Baseball Team

David Minor | 4 years ago
Emily Jaenson is the General Manager (GM) of the Reno Aces. It was announced just over a year ago and caught widespread attention from the media. A common theme in the headlines was that Emily Jaenson had just become the highest-ranking female executive in Minor League Baseball (MiLB). At the...
Industry Profiles

GroundbreakHER Story: Brittney Pagniello, Account Manager Of Sales At MLSE

SPMA | 4 years ago
Brittney Pagniello is an Account Manager of Sales at MLSE (Maple Leaf Sports & Entertainment Partnership). She'll also at this evening's Summer Social, in charge of capturing it all on camera. In Brittney's own words, she's by no means a photographer but will look pretty convincing with her DSLR camera....
Industry Profiles

GroundbreakHER Story: Marlee Shinoff, Account Executive Of Membership At MLSE

SPMA | 4 years ago
Marlee Shinoff is an Account Executive of Membership at MLSE. She's also one of several MLSE employees who help make GroundbreakHERs come to life. Time is ticking! The Summer Social is just a couple of sleeps away. So, it's only right that we chat with the remaining few individuals who...
Industry Profiles

GroundbreakHER Story: Nico Serratore, Account Manager for Premium LIVE Events and Concerts at MLSE

Haley Morey | 4 years ago
Nico Serratore is an Account Manager for Premium LIVE Events and Concerts at Maple Leaf Sports & Entertainment (MLSE). Just like fellow MLSE employees Genadyne Charr, Nicole Sefarty, Danielle Henry, Ainsley Northam, and others, Nico Serratore is a co-founder of GroundbreakHERs. In fact, it was Danielle Henry and Nico Serratore...
Industry Profiles

GroundbreakHER Story: Ainsley Northam, Account Executive In Sales At MLSE

SPMA | 4 years ago
Ainsley Northam is an Account Executive in Sales at Maple Leaf Sports & Entertainment (MLSE). Just like fellow MLSE employees Genadyne Charr, Nicole Sefarty, Danielle Henry, and others, Ainsley Northam is a co-founder of GroundbreakHERs. In case this is the first GroundbreakHER Story you've seen from SPMA, here's the low...
Industry Profiles

GroundbreakHER Story: Nicole Serfaty, Account Manager Of Premium Service For MLSE

SPMA | 4 years ago
Nicole Serfaty is an Account Manager of Premium Service at MLSE. Just like fellow MLSE employee Genadyne Charr, Nicole is a co-founder for GroundbreakHERs. Actually, she's playing a large role in planning, organizing and executing the upcoming Summer Social in particular. In fact, she's leading it! [showmodule id="277368"] What's more,...
Industry Profiles

GroundbreakHER Story: Genadyne Charr, Sales Account Executive For MLSE

Dekota Kirby | 4 years ago
Genadyne Charr is a Sales Account Executive for MLSE. First and foremost, she is my friend and former basketball teammate. We played college basketball together during the 2016-17 season. Genadyne is one of a kind. She was one of the most inspirational, well-spoken, hard-working, supportive, and positive teammates I had...
Industry Profiles

GroundbreakHER Story: Melissa Robinson, Account Executive, Experience & Event Sales at MLSE

SPMA | 4 years ago
Melissa Robinson is an Account Executive, Experience & Event Sales at MLSE. She's also one of several MLSE employees who help make GroundbreakHERs come to life. Time is ticking! The Summer Social is TONIGHT! So, it's only right that we chat with the lone GroundbreakHERs co-founder we haven't featured yet;...
Trends

Nao Okumura Is Studying Sport Leadership In The UK To Help Less Fortunate With Homeless Rugby

SPMA | 4 years ago
Nao Okumura first came to our attention when emerging data analyst Sonia Ścibor, said his understanding of rugby culture is on another level. When we asked Nao why Sonia would bring him up, he answered, "Probably because I'm only Japanese guy on campus! And I'm always talking about rugby culture...
Trends

WNBA in Toronto? Here’s Why Bid Group Leaders Daniel Escott and Max Abrahams Say It Will Work

Haley Morey | 4 years ago
There's been a lot of buzz in sports media lately about the Women's National Basketball Association (WNBA) possibly coming to Toronto, Canada. The buzz is worthy. That's because Daniel Escott and Max Abrahams say they'll be delivering a bid to bring a team to Toronto to WNBA head offices very...
Trends

Sports Media Business for Women: Roslyn McLarty “Side-Hustled” & Co-Founded The GIST

Haley Morey | 4 years ago
Along with two friends, Roslyn McLarty "side-hustled" for the better part of a year to make their premonition of starting a women-focused sports media platform come to life. And oh my! Have they ever made that happen. Their sports media business, designed mainly for a female audience as well as...
Trends

Morgan Campbell’s Sports Prism: The Intersection of Sport and Society

Mat Israelson | 4 years ago
Sport fans are addicted to sports. There is little else in the world that influences people to wear a group’s or organization’s logo on their clothing or to tattoo it to their skin like a sports team does. It is that influence on society that sports journalist Morgan Campbell attempts...
Trends

Women’s Hockey: Why the Pro Canadian League is Folding

SPMA | 4 years ago
The Canadian Women’s Hockey League (CWHL) announced its end today. Most professional female hockey players played in the CWHL when not vying for a spot on their national team. Canada's Pro Women's Hockey League It was considered a women’s version of the NHL. They had six franchises: the Boston Blades,...
Trends

Dear John: Every Team Needs a Fan like Kimmy Moisa

Mat Israelson | 4 years ago
Anticipating the return of John Tavares to the Island as a Toronto Maple Leaf, Channel 12 News, Long Island television station, had a mission. Their mission: to create a video portraying the feelings of six Islander fans willing to share their feelings. So looking into the camera, participants were asked...
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About Gender in Sport

Welcome to our category of gender in sport. Here you will find exclusive content from powerful women in sport.

Why is this a category/trend on SPMA?

Women are underrepresented in the industry, so our goal is to share women-driven content that will inspire others while providing tips and advice.

How does SPMA acquire info for this category?

Firstly, we unapologetically covet women sport industry professionals at all levels. Thus, from entry-level employees to chief executive officers, we directly ask questions targeting the experience of women in sport.

Secondly, research the latest and greatest trends through social media analysis.

What should I do next?

So, close this popup and scroll around to discover unbeatable content on gender in sport.

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