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The Latest Academic Insight Posts
Be inspired and motivated by information shared by people working in sport.
DAZN Now Owns Canadian Tennis Rights
Sport is not free for anyone DAZN Canada now owns Canadian tennis rights. This means that DAZN will exclusively stream the ATP World Tour 250 series, WTA Tour, Davis Cup, and Fed Cup to those that subscribe to their services. In other words, if you are in Canada, the only...
Managing a Crisis in Sport
Managing a crisis in sport is important. Car trouble on your way to class is a crisis. It's unpredictable. But you may be judged for just showing up late. Managing this crisis is important. You must manage your reputation. At least send an e-mail to your professor. Devising a plan...
Is Good Sportsmanship a Lost Art?
Sport is about competition. Whether you are competing as an individual or in a team environment, the goal is to win. Nonetheless, just because you are competing doesn’t mean that you can’t show good sportsmanship and respect for your opponents and fellow competitors. Sportsmanship: "Poor Sports" Attract Attention But in...
Protected: Managing the Media at Sport Events
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Ethnic Marketing in Sport: A Case Analysis of Jeremy Lin & Toronto
What is Ethnic Marketing? Ethnic marketing in sport takes place when a sport property deliberately markets one or more of their products or services to a specific non-dominant ethnicity There are all kinds of marketing strategies to promote products and services in today’s world. Whether your selling cars, clothing or...
Why Is Sport So Important?
Sport plays an essential role in building a better society. But have you ever wondered why is sport so important? And is it more important to play or to watch? While some consider sport as nothing more than a competition that you either win or lose, it goes beyond victory...
Press Conferences in Sport
A press conference in sport is one of the interesting aspects of sporting events. Athletes are held against their will in a contained place with reporters asking lots of question. Most players just want to get over it quickly. What are they? Sport properties use press conferences to convey news...
Smack Talk: Reacting to Live Fans Who Do It
Background Russell Westbrook’s incident with a Utah Jazz fan is nothing new. It's a case of smack talk taken to extremes. We often believe racial abuse in sport is minimal. Especially that directed towards high-profile athletes. However, it does exist. Westbrook’s altercation with a Jazz fan and his wife is...
Winning the Game Day Presentation: Toronto Maple Leafs
Student vs. Sport Spectator Ever been to a class that bored you and made you wonder, "How can I stay in this for a semester? You go to Google for a how-to on surviving a boring class. Perhaps you take to RateMyProfessors.com hoping others share similar experiences. Photo courtesy of...
Dear John: Every Team Needs a Fan like Kimmy Moisa
Anticipating the return of John Tavares to the Island as a Toronto Maple Leaf, Channel 12 News, Long Island television station, had a mission. Their mission: to create a video portraying the feelings of six Islander fans willing to share their feelings. So looking into the camera, participants were asked...
Athletes Rehab with Social Media
A lot has changed since the advent of social media, and professional athletes have begun to use the technology in a variety of different ways to connect with their followers. Social media allows prominent athletes to keep their followers up to date on many things in their lives and careers,...
Do you have a coupon for that?
Coupons for SPORT? It used to be that if you wanted a ticket to your local professional team, you made a call to a member of their sales team or went to their website. Or if you wanted officially licensed team merchandise or equipment, you needed to visit the venue...
Conor McGregor Arrested Again. This Time At Fontainebleau Miami
Courtesy of the Miami-Dade Police Department Miami, Miami, Miami We looked for a place eat when we landed in Miami. We found the Fontainebleau Miami Beach Hotel. This hotel saved us from our hunger, just like the nearby Timmies does when you are staving in class. Fast forward to today...
Load Management in Sport
Load management in sport means managing the training load (time, intensity and type) of an athlete. It is imperative all the time for people and athletes who engage in regular exercise. For uninjured athletes, a key factor like periodization (a planned training calendar that shows high and low-intensity periods) is...
Vladdy Jr. Ready? Jays Brass Try To Prove Not
Vladamir Guerrero Jr. had one of the most powerful one handed swings seen in spring training for the Jays in several years last Saturday. In case you missed it, here it is: Vlad Jr.'s swing is effortless. #SpringTraining pic.twitter.com/FMW9pr3vPW — MLB (@MLB) March 3, 2019 Clear Power for Vladdy...
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