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Industry Profiles

Experience Can’t Be Learned: Shauna Bookal Brings Energy & Passion To Field Hockey

Haley Morey | September 10, 2019
Shauna Bookal is the Interim Executive Director at Field Hockey Ontario. Involved, active, dedicated, fun, and experienced are just a few words that describe Shauna's work in the sport industry. In addition to what we've heard from fellow sport managers, such as the Raptors 905's Tenneya Martin and students, we've...

Calgary Flames Exec Donnie Glennie Looks Back On His Sport Education

Donnie Glennie | August 13, 2019
Donnie Glennie is a Corporate Sponsorship Executive for Calgary Sports and Entertainment Corporation (CSEC). The CESC has several sport properties under its umbrella. Some of which include: Calgary Flames of the National Hockey League (NHL)Calgary Hitmen of the Western Hockey League (WHL)Calgary Roughnecks of the National Lacrosse League (NLL)Calgary Stampeders...
Industry Profiles

GroundbreakHER Story: Marlee Shinoff, Account Executive Of Membership At MLSE

SPMA | July 28, 2019
Marlee Shinoff is an Account Executive of Membership at MLSE. She's also one of several MLSE employees who help make GroundbreakHERs come to life. Time is ticking! The Summer Social is just a couple of sleeps away. So, it's only right that we chat with the remaining few individuals who...
Industry Profiles

GroundbreakHER Story: Ainsley Northam, Account Executive In Sales At MLSE

SPMA | July 26, 2019
Ainsley Northam is an Account Executive in Sales at Maple Leaf Sports & Entertainment (MLSE). Just like fellow MLSE employees Genadyne Charr, Nicole Sefarty, Danielle Henry, and others, Ainsley Northam is a co-founder of GroundbreakHERs. In case this is the first GroundbreakHER Story you've seen from SPMA, here's the low...
Industry Profiles

2015 Blue Jays Playoff Run Set The Stage For Michelle Young To Become The Team’s Manager of Retail

Mat Israelson | July 21, 2019
Michelle Young is the Manager of Retail for the Toronto Blue Jays. We've known Michelle Young for over a decade. Michelle always loved sports. But unless you really got to know her, you didn't realize just how passionate she was about it. Michelle’s entry into the sport industry is unique....
Industry Profiles

GTHL Marketing & Communications Coordinator Adrienne Middlebrook: A Path Paved Via Volunteering

Haley Morey | June 10, 2019
Adrienne Middlebrook is the Marketing and Communications Coordinator for the world's largest minor hockey league, the Greater Toronto Hockey League (GTHL). We became very interested in finding more info about Adrienne Middlebrook. Interest came after we noticed her wealth of volunteer experience in the sport industry. So we arranged a...
Industry Profiles

Manager of Equipment Operations for Toronto FC Academy – Riccardo Nero

SPMA | June 7, 2019
Riccardo Nero, the Equipment Operations Manager Toronto FC Academy at MLSE (Maple Leaf Sports & Entertainment Partnership) is one of the hardest workers in the sport industry. That is what Stéphane Côté, Stadium Operations Coordinator for the Toronto Blue Jays said when justifying Riccardo as his choice for who we...
Studying Sport

NFL is Not So Far Away! Rachel Farrell’s Marketing Prowess Brings Canadians Closer to the NFL

Mat Israelson | May 30, 2019
NFL TV viewership in Canada was up 19% last regular season! A lot of that has to do with the work of the marketing department at NFL Canada. One individuals stands out to us. That is Rachel Farrell, who started working on the marketing and events side of NFL Canada....
Studying Sport

Oilers Ticket Sales Coordinator Zachery Ellis Never Took Volunteering for Granted

SPMA | May 23, 2019
We've know Zachery Ellis for a few years now. We've seen him grow into his current role with the Oilers Entertainment Group (OEG) and felt the need to feature his journey. Also, the Raptors 905's Tenneya Martin recommended we feature him. So we are doing just that in this article!...
Studying Sport

For Team Operations Coordinator Tenneya Martin of Raptors 905: Balance is Key!

Austin Wagar | May 22, 2019
I was lucky enough to sit down and speak with Tenneya Martin. Tenneya is a Sport Management graduate who just finished her first full season with the Raptors 905. Tenneya interned with and now works for Raptors 905, a Canadian professional basketball team in the NBA G-League. Her role is the...
Industry Profiles

Tennis Canada’s Event Coordinator Nicole Artuso “Didn’t Know What She Wanted To Do Until…”

Mat Israelson | May 9, 2019
Nicole Artuso is the Tennis Professionals Association (TPA) and Professional Events at Tennis Canada. So what this means is that she assists with all TPA-related responsibilities as well as all professional events put on by Tennis Canada. We’ve known Nicole Artuso for two years so we’ve seen some of the...
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