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Studying Sport

6 Best Sport Marketing Strategies For Your Company

SPMA | 4 years ago
After reading this article, you will have a clear understanding of what is sport marketing, and the best sport marketing strategies that will help you engage existing fans and win new ones. The North American sport market rose to over 80 billion dollars Canadian in 2018 according to these statistics. Any marketer...
Trends

Toronto Raptors Players (+ Nick Nurse) Sporting Their Own Logos

Mat Israelson | 4 years ago
With our base in Canada, we see Toronto pro athletes a lot: on TV, online and on the streets. We've noticed some of the Toronto Raptors key players including Pascal Siakam, Kyle Lowry, Norm Powell, and Fred Van Vleet with their own logos. We've also seen the head coach, Nick...
Trends

The Full Legalization of Sports Betting in Canada Could Be Coming to Reality

SPMA | 4 years ago
Sports betting in its fullest form could be coming to Canada very soon! We explore the who, what, where, when, why, and how this may be a possibility. Sports betting in Canada has been a reserved underground operation, hiding from the public eye to generate revenue for enterprises. However, in...
Studying Sport

The Reverse Socialization of Sport Fans – Do Children Influence Their Parents Fandom?

Mat Israelson | 4 years ago
If you were to take a survey of 100 people and ask them how they came to be fans of their favourite sports teams, a vast majority of them would probably tell you that their favourite sports team was inherited or passed down from their parents. In other words, many...
Trends

Who’s in Charge of Professional Athletes?

Mat Israelson | 4 years ago
This is a very broad ranging question for professional athletes who have agreed to contracts. In some cases, the rules are clear as to what the athlete has control over and what the team does. However, in other cases, you have to look deeper into the contracts, or the collective...
Trends

What Ever Happened to the Markham Arena for Big Time Events?

Mat Israelson | 4 years ago
No, we're not talking about the Markham Centennial Centre or the Markham PanAm Centre in Markham, Ontario, Canada. We're talking about what was supposed to be a huge venue for the glitziest events, sport and What ever happened to the 20,000 Seat, NHL-ready multi-sport (and entertainment) arena in Downtown Markham?...
Studying Sport

How to Stand Out: A Crowded Professional Sport Saturday in Toronto

Mat Israelson | 4 years ago
It’s going to be a day full of expectations in Toronto, Canada today as four major professional sports teams will all begin action starting at 3 pm Eastern Daylight Time on Saturday. The Toronto Blue Jays will start things off with some regular season action at home against the Tampa...
Industry Profiles

Raptors Play-by Play Analyst Eric Smith: “Don’t Sweat the BIG Stuff”

Mat Israelson | 4 years ago
For Toronto Raptors fans, Eric Smith is a familiar, neutralizing and harmonious voice. For decades, he has covered “Canada’s team” for Rogers Media Incorporated. From 2005-2014, Smith served as the colour commentator on radio and then was propelled into the role of play-by-play. Eric Smith posing with the Larry O'Brien...
Industry Profiles

Game Day Operations with Taylor Dean

Mat Israelson | 4 years ago
Taylor Dean started her education with a desire to one day work for Maple Leafs Sports and Entertainment (MLSE). Dean’s interest in working for the Toronto Maple Leafs drove her into studies as she aimed to make it in the sport of hockey. While many young Ontario-natives dream of playing...
Trends

Post-Game Celebrations in Sport: Carolina Hurricanes Controversy

Mat Israelson | 4 years ago
Post-game celebrations in sport. What would sport be without them? Like most major sports, celebrating a win is something normally done in traditional fashion. Players will congratulate each other and try not to go out of their way to show their opponent up. In hockey, players typically go so far...
Trends

Is Good Sportsmanship a Lost Art?

SPMA | 4 years ago
Sport is about competition. Whether you are competing as an individual or in a team environment, the goal is to win. Nonetheless, just because you are competing doesn’t mean that you can’t show good sportsmanship and respect for your opponents and fellow competitors. Sportsmanship: "Poor Sports" Attract Attention But in...
Trends

Sport Coverage: Sport Figures Are People Too

SPMA | 4 years ago
There has never been as much coverage of sport as there is in today’s society. Indeed, just flip on your television and you’ll find a multitude of channels offering twenty-four hour coverage of sports. These programs include talking heads who endlessly discuss the hot topics of the day and continue...

Smack Talk: Reacting to Live Fans Who Do It

SPMA | 4 years ago
Background Russell Westbrook’s incident with a Utah Jazz fan is nothing new. It's a case of smack talk taken to extremes. We often believe racial abuse in sport is minimal. Especially that directed towards high-profile athletes. However, it does exist. Westbrook’s altercation with a Jazz fan and his wife is...
Trends

Dear John: Every Team Needs a Fan like Kimmy Moisa

Mat Israelson | 4 years ago
Anticipating the return of John Tavares to the Island as a Toronto Maple Leaf, Channel 12 News, Long Island television station, had a mission. Their mission: to create a video portraying the feelings of six Islander fans willing to share their feelings. So looking into the camera, participants were asked...
Trends

Load Management in Sport

SPMA | 4 years ago
Load management in sport means managing the training load (time, intensity and type) of an athlete. It is imperative all the time for people and athletes who engage in regular exercise. For uninjured athletes, a key factor like periodization (a planned training calendar that shows high and low-intensity periods) is...

Vladdy Jr. Ready? Jays Brass Try To Prove Not

SPMA | 4 years ago
Vladamir Guerrero Jr. had one of the most powerful one handed swings seen in spring training for the Jays in several years last Saturday. In case you missed it, here it is: Vlad Jr.'s swing is effortless. #SpringTraining pic.twitter.com/FMW9pr3vPW — MLB (@MLB) March 3, 2019   Clear Power for Vladdy...
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About Professional Sport

Professional sport is what most people hope to work in when it comes to the sport industry. Learn what it's like here.

Professional sports have a profound impact on our economy and social and cultural fabric. So when thinking about work in sports, many look here because of its allure.

Professional sport has one defining characteristic. It involves an athlete or athletes being paid to perform a sport activity or skill(s). These can be team sports such as hockey, baseball, basketball, and football. Or they can be individual sports such as tennis, golf, figure skating, or skateboarding. Also, professional sport can be sport entertainment performances such as World Wrestling Entertainment (WWE).

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