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Industry Profiles

From Sales to Ottawa Senators Social Media Coordinator: Brianne Pankoff’s Ambition Led To Her Current Role

Amber Somerville | 5 years ago
Brianne Pankoff is the Social Media Coordinator at Senators Sports & Entertainment. This means Brianne manages social content for the Ottawa Senators, one of 7 Canadian teams in the National Hockey League (NHL). Brianne literally represents the Ottawa Senators in one of the most visible ways possible; through social media....
Industry Profiles

2015 Blue Jays Playoff Run Set The Stage For Michelle Young To Become The Team’s Manager of Retail

Mat Israelson | 5 years ago
Michelle Young is the Manager of Retail for the Toronto Blue Jays. We've known Michelle Young for over a decade. Michelle always loved sports. But unless you really got to know her, you didn't realize just how passionate she was about it. Michelle’s entry into the sport industry is unique....
Industry Profiles

CEBL’s VP of League Operations, Josh Knoester Credits Work Ethic & Networking for Sport Industry Success

Phil Goldberg | 5 years ago
After featuring Michelle Biskup, we knew we had to get in touch with Josh Knoester ASAP. Hearing from Michelle about how Josh volunteered at the introductory press conference to announce the River Lions coming to Niagara piqued our interest. What's more is that shortly after the PC, he became the...
Industry Profiles

Marketing Coordinator for Tampa Bay Rays Affiliate, Emily Almond Mixes Sport Education & Charisma In Her Role

Mat Israelson | 5 years ago
Emily Almond is the Marketing Coordinator for the Durham Bulls, the Triple-A affiliate of the Tampa Bay Rays. Emily took time from the very little and precious amount of it she has to spare, to answer questions about her role with the Bulls. To no surprise, Emily is a well-educated...
Industry Profiles

Phillies Mental Skills and Performance Coach Hannah Huesman & #MentalSweatMonday

Mat Israelson | 5 years ago
Hannah Huesman is a Mental Performance Coach for the Philadelphia Phillies. You may recognize Hannah from her social media series #MentalSweatMonday. Or you may recall Hannah (Thurley) from her NCAA Division I Softball and/or Basketball playing days at The University of Tennessee at Chattanooga. With a background in Kinesiology and...
Trends

Toronto Raptors x October’s Very Own (OVO) Logo & Uniforms To Drake Night: The Partnership’s History

Phil Goldberg | 5 years ago
Drake, October’s Very Own (OVO) and the Toronto Raptors go hand in hand. Between helping pitch Kawhi to celebrating the 'chip during the team’s parade, Drake x OVO x Raptors have a multi-year history. Drake and OVO are a large part of the Toronto Raptors brand association. Ask a casual...
Industry Profiles

How a Drama Background and Passion for Theatre Aligns with a Career in Sport: The Story of Shelby Vilneff

Phil Goldberg | 5 years ago
Wonder if a background in theatre and a career in sport mesh? Shelby Vilneff is the Director of Marketing, Communications & Events for the Guelph Nighthawks. At the same time, she's also the Game Day Manager for another team in the same league: the Hamilton Honey Badgers. How is that...
Industry Profiles

Digital Media Designer for the Charlotte Hornets, Jesse Diebolt, Living Out a Dream

Phil Goldberg | 5 years ago
Jesse Diebolt is the Digital Media Designer for the Charlotte Hornets. This means that Jesse is responsible for designing a lot of the graphic content that fans see. As a Digital Media Designer, Jesse works with images, effects, and animation for film, video, computers, and other digital channels such as...
Industry Profiles

Director of Operations at Niagara River Lions Michelle Biskup Started in Tourism Now She’s Here! Thriving in Sport

Amber Somerville | 5 years ago
Michelle Biskup is the Director of Operations for the Canadian Elite Basketball League's (CEBL) Niagara River Lions. This means that she gets to oversee every aspect that goes into running a professional basketball team. She studied Tourism Management in university and worked for three years right after at Fallsview Casino,...
Industry Profiles

Chelsea Purcell’s Unique Path to Becoming the General Manager of a Professional Sport Team: From Player to Management

Trevor Stephens | 5 years ago
SPMA features many sport professionals. But few are able to say they've been a player and a General Manager of a professional sport team. What's more, is being a gold medalist and seeing athletic success in multiple sports. Chelsea Purcell checks off all those boxes. In fact, she played in...
Trends

Athletes with Amniotic Band Syndrome (ABS) OWNING Sports

SPMA | 5 years ago
There's a steadily growing number of A+ athletes born with Amniotic Band Syndrome. Initially, this may be a shocking thought. You may be wondering the following question. How could someone with Amniotic Band Syndrome (ABS) possibly be an A+ athlete, let alone thrive in playing sports? ABS can result in...
Industry Profiles

Dallas Mavericks Apprentice Laura Sorto’s Path to Working in Sport Public Relations

SPMA | 5 years ago
After doing a little research on public relations departments across the world of sport, we zeroed in on the Dallas Mavericks. The reason being: they seem to genuinely care about media needs. Plus, we are Shark Tank fans and of course, their owner is Mark Cuban. Laura Sorto's official title...
Trends

Canadian Politicians and Sport: Seizing the Unique Raptors NBA Finals Opportunity in

SPMA | 5 years ago
If you haven’t heard, the Toronto Raptors are in the NBA Finals for the first time in franchise history. Many Canadian politicians are using this unique sport opportunity to get a moment of glory in the public eye. Mayor of Toronto John Tory And John Tory, the current mayor of...
Industry Profiles

Edmonton Eskimos’ Director of Football Operations Kris Hagerman and His Journey to the CFL

Mat Israelson | 5 years ago
Kris Hagerman is the Director of Football Operations for the Canadian Football League's (CFL) Edmonton Eskimo Football Club. We've known Kris for over a decade and have been following his journey since he was doing his Sport Management undergrad. Kris Hagerman started his journey with the Edmonton Eskimos in 2012....
Studying Sport

NFL is Not So Far Away! Rachel Farrell’s Marketing Prowess Brings Canadians Closer to the NFL

Mat Israelson | 5 years ago
NFL TV viewership in Canada was up 19% last regular season! A lot of that has to do with the work of the marketing department at NFL Canada. One individuals stands out to us. That is Rachel Farrell, who started working on the marketing and events side of NFL Canada....
Trends

Behind the Oilers Mascot “Hunter the Lynx” is a TV Star on US-Only Hulu, and We Got the Inside Scoop

Mat Israelson | 5 years ago
Most people know what mascots are. They’re people who dress up in a costume, usually an animal, and dance around at sport events to cheer up home crowds. A mascot is much more than that, though. Mascots give sports teams and their fans a common identifier and a unique symbol....
Studying Sport

For Team Operations Coordinator Tenneya Martin of Raptors 905: Balance is Key!

Austin Wagar | 5 years ago
I was lucky enough to sit down and speak with Tenneya Martin. Tenneya is a Sport Management graduate who just finished her first full season with the Raptors 905. Tenneya interned with and now works for Raptors 905, a Canadian professional basketball team in the NBA G-League. Her role is the...
Studying Sport

How Long Does a Basketball Game Really Last?

SPMA | 5 years ago
As a sport, basketball is one of the most popular sports in the world. First officially played in 1981, the sport has grown a fair amount since then. Like all major sports, basketball witnessed a huge change with professionalization coming eventually, turning the amateur athletes into superstars of the day....
Trends

What to Expect from an Interview with MLSE

SPMA | 5 years ago
Maple Leaf Sports and Entertainment - for anyone who love sports, getting in for a position with MLSE is a huge break. But before you can get in with the team, you need to go through the interview process. But what is the interview process like for MLSE? What should...
Trends

Home Court Advantage: Raptors Face Milwaukee Bucks and Johnny Watson’s Game Day Crew in East Finals

Eric Caplan | 5 years ago
From trying to make Kawhi Leonard hear his viral meme-ing laugh or playing Barney when the Raptors are introduced, the Bucks fan experience crew does as much as they can to affect the visiting team. The Toronto Raptors made it to the Eastern Conference, but they won't have home court...
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About Professional Sport

Professional sport is what most people hope to work in when it comes to the sport industry. Learn what it's like here.

Professional sports have a profound impact on our economy and social and cultural fabric. So when thinking about work in sports, many look here because of its allure.

Professional sport has one defining characteristic. It involves an athlete or athletes being paid to perform a sport activity or skill(s). These can be team sports such as hockey, baseball, basketball, and football. Or they can be individual sports such as tennis, golf, figure skating, or skateboarding. Also, professional sport can be sport entertainment performances such as World Wrestling Entertainment (WWE).

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