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Industry Profiles

Memphis Grizzlies Motion Graphics Designer DaQuan Sims Makes HD Scoreboard At FedExForum Come To Life

Alessio Del Gobbo | 5 years ago
DaQuan Sims is the Motion Graphics Designer for the Memphis Grizzlies. His work has been making the HD scoreboard at the FedExForum come to life since 2017. I had the opportunity to talk with DaQuan about a variety of topics including how he stays positive and overcomes creative blocks. Have...
Industry Profiles

Sea Dog’s GM & President Trevor Georgie Possesses Same Natural Abilities He Had In High School

Sam Bougha | 5 years ago
Trevor Georgie is the President & General Manager of the Saint John Sea Dogs. When he was hired as President in 2016, he was actually the youngest in the Canadian Hockey League (CHL). That says something about this man. Also, prior to getting this position in 2016 with the Saint...
Industry Profiles

Tariq Sbiet’s Role In Growing Canadian Hoops Through NPH & NPA

Sam Bougha | 5 years ago
Tariq Sbiet is the CEO of North Pole Hoops (NPH) and National Prep Association (NPA). Both organizations have played a vital role in the development of Canadian basketball talent. If this past NBA draft was any indication, homegrown talent is becoming more and more common. A lot of the credit...
Industry Profiles

Anastasia Meenach: From AAA Baseball to Director of Marketing for the USA Patriots Softball Team

David Minor | 5 years ago
Durham Bulls Marketing Coordinator Emily Almond suggested we interview Anastasia Meenach back in July. And boy, are we ever glad we did! Emily saw some of Anastasia's amazing work as the Social Media Coordinator of the Gwinnett Stripers. The Stripers are the Triple-A affiliate of the Atlanta Braves baseball club....
Industry Profiles

From Classmate to Niagara IceDogs Hockey Executive: Nino Bourikas

Mat Israelson | 5 years ago
Nino Bourikas is the Director of Community Marketing and Group Sales for the Niagara IceDogs Hockey Club. The IceDogs are one of the most illustrious minor hockey teams in the world. For an Ontario Hockey League (OHL) team, their city rallies behind them like few others. I've known Nino for...
Industry Profiles

Marketing Coordinator for Tampa Bay Rays Affiliate, Emily Almond Mixes Sport Education & Charisma In Her Role

Mat Israelson | 5 years ago
Emily Almond is the Marketing Coordinator for the Durham Bulls, the Triple-A affiliate of the Tampa Bay Rays. Emily took time from the very little and precious amount of it she has to spare, to answer questions about her role with the Bulls. To no surprise, Emily is a well-educated...
Industry Profiles

Events Partnership Specialist at Curling Canada, Melissa Hicks, Works Together with Local Businesses

Haley Morey | 5 years ago
Melissa Hicks is the Events Partnership Specialist for Curling Canada. This means that Hicks represents Curling Canada when local businesses partner up to gain exposure in their many national curling events. She seeks, fosters and maintains marketing relationships with all kinds of local businesses. Hick’s role allows her to work...
Industry Profiles

How a Drama Background and Passion for Theatre Aligns with a Career in Sport: The Story of Shelby Vilneff

Phil Goldberg | 5 years ago
Wonder if a background in theatre and a career in sport mesh? Shelby Vilneff is the Director of Marketing, Communications & Events for the Guelph Nighthawks. At the same time, she's also the Game Day Manager for another team in the same league: the Hamilton Honey Badgers. How is that...
Industry Profiles

GTHL Marketing & Communications Coordinator Adrienne Middlebrook: A Path Paved Via Volunteering

Haley Morey | 5 years ago
Adrienne Middlebrook is the Marketing and Communications Coordinator for the world's largest minor hockey league, the Greater Toronto Hockey League (GTHL). We became very interested in finding more info about Adrienne Middlebrook. Interest came after we noticed her wealth of volunteer experience in the sport industry. So we arranged a...
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About Sport Marketing

Working in sport marketing is said to be one of the most glamorous and exciting parts of the industry.

Marketing is a large function of sport organizations. In fact, it is integral to their success.

In order to reach their goals, sport organizations look at their:

  • product
  • price
  • place
  • people
  • promotion

Thus, sport marketing is the process of working on designs for the above activities.

Close this popup to learn about what it's like to have a role in sport marketing. Likewise, you'll learn about the skills required to work in this realm and more.

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