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Sport Marketing
The Latest Sport Marketing Posts
Be inspired and motivated by information shared by people working in sport.
San Jose Sharks VP Of Marketing & Digital Doug Bentz & His Team Deliver Innovative Fan Experiences
Doug Bentz, Vice President of Marketing and Digital for the San Jose Sharks, holds several different responsibilities including performance marketing, branding, digital creation, content production, and customer experience (among many more). In his role, Doug Bentz works hard to make sure that branding for the Sharks matches their values and...
Milwaukee Bucks Director Of Arena Marketing Gracie Pugliese Loves The Pace Of Sport Marketing
Gracie Pugliese, Director of Arena Marketing for the Milwaukee Bucks, is responsible for anything related to concerts and special event marketing. Like many positions within the sport industry, Gracie Pugliese's job often entails long hours and off-hour shifts, which have allowed her to transform her co-workers to “family members” -...
Greg Sargent, Director Of Marketing At Canucks Sport & Entertainment Believes Everyone Needs “A Chance And Champion”
Greg Sargent, Director of Marketing at Canucks Sports & Entertainment (CSE), helps to oversee marketing efforts for several different teams in addition to Rogers Arena. The teams within Greg Sargent's scope include the Vancouver Canucks (National Hockey League), Vancouver Warriors (National Lacrosse League), Vancouver Titans (Overwatch League), Seattle Surge (Call...
Atlanta Braves ⚾ VP Of Fan Experience Scott Cunningham Aims To Make Home Games Feel Like A Theme Park For Fans
Scott Cunningham, Vice President of Fan Experience at the Atlanta Braves, is responsible for organizing presentations and entertainment for all of the team's home games and events! As a huge fan of the allure of a sport event myself, I was excited to have the chance to interview Scott to...
Jonathan Hanley, Guest Experience Coordinator For Hamilton Tiger-Cats Knows How To Climb The Ladder!
Jonathan Hanley, Coordinator of Guest Experience with the Hamilton Tiger-Cats and Forge FC, helps to train, hire, and manage all of the part-time customer service staff members at Tim Hortons Field. This feature is near and dear to me as I've worked with Jonathan throughout his career with the Ticats...
IMG Academy Global Outreach Manager Martina Knezevic On Her Unique Journey
Martina Knezevic, Global Outreach Manager at IMG Academy, represents the global team and makes sure that all global messages meet her campus, and visa versa. A Croatian born in Germany, Martina now lives in the USA and travels to offices around the world in places like Brazil, China, Mexico, Japan,...
Pirates Community Relations & Marketing Coordinator Mary Lanzino Brings Lightning To Pittsburgh
Mary Lanzino is the Coordinator of Community Relations and Marketing for the Pittsburgh Pirates, a job that spans out across the city of Pittsburgh, Pennsylvania. I first learned of Lanzino when she was a Production and Live Events Assistant with the Tampa Bay Lightning, a team that’s sold out over...
Tampa Bay Lightning Promotions Manager Justin Savoie Tied To Promotions Across The Team
Justin Savoie is the Promotions Manager for the Tampa Bay Lightning. Not only is he responsible for the in-game aspect of promotions, but he is also responsible for many community initiatives, some of the National Hockey League's most successful in fact. After hearing about Thunderbug's Kids Club & Student Rush...
Zach Galia Directs Social Media For The NFL’s Arizona Cardinals From Instagram To Reddit & TikTok
Zachary Galia is the Director of Social Media for the NFL's Arizona Cardinals, and today I had the pleasure of getting to know more about him and his position. I knew we had to get him on the SPort MAnagement (SPMA) Hub after seeing some of the unique posts across...
Clock Management Fuels William Mussack, RSL Fan Experience & Game Production Manager
William Mussack is the Fan Experience Manager & Game Production Manager for the Real Salt Lake (RSL) & Utah Royals FC. RSL is a professional soccer franchise competing in the Major League Soccer (MLS). As a soccer fan, I was introduced to William’s work with RSL seeing all the great...
Utah Jazz VP Of Marketing & Fan Development Elaina Pappas Shares Player’s Championship Vision
Elaina Pappas is the Vice President of Marketing & Fan Development with the Utah Jazz. We began following her work since she was named one of Utah Business’ 20 in Their 20s for her outstanding work with the Jazz in the 2017 playoffs. Her calm, poignant and confident demeanor caught...
Jessica Gruba Designs Multimedia and Motion Graphics For The Minnesota Twins
Jessica Gruba is a Multimedia and Motion Graphics Designer with the Minnesota Twins. I've seen some of her work in the past couple of years and I've been impressed. Some of her work can be seen here. Prior to her role with the Twins, she was a photographer for the...
Thirst For Friendly Mobile User Experiences & Digital Innovation = Marketing Wizard April Whitzman
April Whitzman works in Growth and Partnership Marketing for Rover. I was introduced to April's work through a former sport management professor of mine. I followed April's work ever since and loved how she provides, analyzes and advises on numerous mobile campaigns within the sporting world. I chatted with April...
Former NBA Development League Player Luke Bonner Is Finding Success On The Business Side Of Sport
Former professional basketball player Luke Bonner is the owner of Power Forward Sports Group (PWRFWD). PWRFWD is a consultancy specializing in player advocacy and sports marketing. They recently helped world-renowned gymnast Aly Raisman launch a signature shoe with YORK Athletics Mfg. But owning and managing PWRFWD is not the only...
One-On-One With Madison Koekkoek, Hockey Canada’s Dynamic Social Media Coordinator
Madison Koekkoek is the Social Media Coordinator at Hockey Canada. Madison shares how she ended up working in sport, what she believes are essential skills for success in the sport industry and gets really honest about maintaining fun in her work while never forgetting that working in sport is a...
Myrtle Beach Pelicans’ Hunter Horenstein Has A Track Record Of Igniting Incredible Fan Memories
Hunter Horenstein is the Director of Fan Engagement for the Myrtle Beach Pelicans (Chicago Cubs High A affiliate). He was recommended to us by Durham Bulls Marketing Coordinator Emily Almond in an earlier feature. Hunter has a wide variety of experience in Minor League Baseball. With stints in California (San...
About Sport Marketing
Working in sport marketing is said to be one of the most glamorous and exciting parts of the industry.
Marketing is a large function of sport organizations. In fact, it is integral to their success.
In order to reach their goals, sport organizations look at their:
- product
- price
- place
- people
- promotion
Thus, sport marketing is the process of working on designs for the above activities.
Close this popup to learn about what it's like to have a role in sport marketing. Likewise, you'll learn about the skills required to work in this realm and more.
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